Gordon specializes in highly leveraged advertising and promotion campaigns that build brands and sales simultaneously. For over 30 years he has worked with top management to develop and implement marketing communications strategies and tactics, and in fact created several of the most efficient techniques now in widespread use.

He is a former senior officer of Bates Worldwide and Einson Freeman (the principal promotion agency of the WPP Group in the U.S.), CMO of Toys ‘R’ Us, and promotional marketing director of General Cinema Corp. Campaigns that he has created have won numerous international, national and regional awards (including Best Promotional Marketing Campaign in the World and Best in the U.S.) for the CBS Television Network, J&B Scotch, Pepsi-Cola, Sony, Wonder Bread and others.

Gordon is now active in the community, having recently been named president of the board of Young Audiences of San Diego, an organization that helps bring the arts into elementary and middle schools throughout the county. He received the Performing Arts League’s Star Award for his work with that group in 2002.