Cinefex is a quarterly publication devoted to cutting-edge visual effects in major motion pictures. The print magazine needed a digital counterpart for its worldwide readership.

Designed and developed in 1999, cinefex.com was Gregg Shay’s flagship Web project. To increase sales, the site was built with a custom e-commerce interface which now provides local and international readers with a fast and easy way to order subscriptions, renewals and back issues. During Web production, Gregg conceived and produced the Cinefex online index, a cross-referenced listing of all articles published in Cinefex magazine. Readers can now determine quickly if a film or other effects-related project has been covered in the magazine, and identify articles in which major effects companies and artiests have been featured. The site also boasts an industry favorite listing of upcoming visual-effects films.

Cinefex.com, which includes testimonials from filmmakers George Lucas, James Cameron and others, received international recognition when it was favorably reviewed by Entertainment Weekly and Daily Variety.